Casewise featured on Adweek in article on the rise of the citizen developer

7th September 2016

Advertising Week 360 features Casewise – Raising the Bar on the Application Platform

By Jason Bloomberg – President, Intellyx

Once upon a time, obtaining applications in large enterprises was a straightforward affair. Users in various lines of business (LoBs) would come up with their requirements and hand them to IT. The people in IT, in turn, would analyze those requirements to make build-vs.-buy decisions.

In many cases, they would find a commercial product that partly met the needs of the business. They would purchase the application and either hire consultants or assign internal resources to modify it to meet the requirements.

In other cases, no commercial product would do, so the same consultants and/or internal developers would hand-craft a bespoke solution and deliver it to the business.

Getting the Apps You Need: The Old Way

This process as shown above, while straightforward on its surface, was fraught with problems. Requirements are generally unclear or poorly communicated. Heavily customized apps were hard to maintain, upgrade, or modify further. And worst of all, this process proved far too slow to meet the changing needs of the business.

Agile Didn’t Make Us Agile

All these problems are old news, of course. As I wrote in my book The Agile Architecture Revolution, such problems led to the rise of the Agile movement, with its iterative, customer-focused approach to building software. And while many enterprises saw success with Agile, for most organizations, the agility they craved was nevertheless still elusive.

The problem: Agile methodologies don’t fundamentally change the diagram above. True, users and developers communicate better (in theory), and the cycle times grow somewhat shorter, but even so, LoBs were left wanting.

The result: shadow IT. Going through IT and its laborious processes for building or buying software turned out to be too slow and too restrictive – so LoB decision makers simply cut IT out of the equation, and went directly to the vendors. And with the rise of SaaS-based solutions, cutting out the IT middleman became dead simple.

Shadow IT, however, was also burdened with problems of its own. Inconsistent security and governance. Redundant purchases. An explosion of apps with no overall plan for coordinating them. The bottom line: shadow IT means exploding, unnecessary costs.

The Rise of the Citizen Developer

Today, as enterprises struggle with their digital transformation efforts, multiple disruptive forces are changing the way enterprises buy, build, and use software.

Preference for mobile touchpoints are changing the nature of the application itself – now more likely to be a downloadable app from an app store than a complex, server-based enterprise application.

Millennials are entering the workforce, bringing with them an expectation for consumer-like ease of use for the technology they interact with at work – while older generations are coming around to this line of thinking as well.

And perhaps most importantly, IT is shifting to a self-service model for service delivery, focusing on empowering business users to find and use the technology they need for themselves, whether it be people bringing their own devices to work or leveraging enterprise app stores for the applications they need.

Perhaps the most important part of this self-service model for enterprise technology is the rise of the citizen developer. A citizen developer is a business user who may have little to no programming experience whatsoever – often with no more technical skills beyond a basic proficiency in Microsoft Excel.

These citizen developers are now building their own applications – working directly with their LoB colleagues to craft and customize the specific capabilities they require.

Raising the Bar on the Application Platform

Such citizen developers cannot work in a vacuum, of course. They rely upon a new type of application platform that supports the ability for business users to create, modify, and configure apps for themselves.

There are a number of such platforms on the market today – no-code platforms like QuickBase, mobile-first, low-code platforms like OutSystems, and next-generation workflow-centric platforms like Casewise.

Each of these platforms empowers citizen developers, while also recognizing that such individuals are not the whole story for modern application development. In many cases, IT (perhaps working with consultants) does much of the work setting up the application initially.